About the Author
William Dunkerley is the founder and principal in William Dunkerley Publishing Consultants, a U.S.-based firm that works extensively in Russia and other emerging media markets. The consultancy specializes in all aspects of starting new publications and reengineering existing ones. Mr. Dunkerley served as a regular columnist for Sreda, Russia’s first media management magazine. He also was the originator of the Russian Media Fund, a project backed by Sreda and the International Center for Journalists. It successfully advocated for lifting the Russian laws that had impeded the possibility of a normal media sector developing in the country. He is also the editor and publisher of Editors Only, a monthly for editorial professionals. Mr. Dunkerley has done intensive work with newspaper and magazine publishers in all seven of Russia’s federal regions, in 17 different cities in all. Through his seminars, he has assisted hundreds more media managers, from Kaliningrad to Kamchatka. Besides Russia, he has worked in six other emerging media markets, as well.